Journal

Behind The Motion.

Studio insights, animation breakdowns, and brand motion tips — published here and on our social channels.

2D

2D vs 3D — Which Style Fits Your Brand?

We break down the differences, the use cases, and what to consider when choosing your animation style.

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Why We Will Never Use Templates to Animate Your Logo

Our position on automated motion, why handcraft matters, and what it means for the quality of your brand.

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3D

What is White Label Animation and Why Agencies Use It

How creative agencies around the world scale their output without hiring an in-house animator.

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